WICKER PARK — Skate and streetwear giant Supreme is opening its first Chicago retail store Thursday at a former dry cleaners in Wicker Park.
Supreme’s Chicago location will open 10 a.m. Thursday at 1438 N. Milwaukee Ave., officials said. Banners posted nearby also announced the impending store.
The store — known for blending streetwear with high fashion — started in New York in the mid-’90s. It’s become a global brand, operating stores in California, Japan, Milan, Berlin, London and Paris, according to its website.
The brand famously sells new items through regular “drops” and limited-edition releases, which has created a large online resale market.
Supreme is taking over the former home of Hollywood Cleaners, a family-owned dry cleaner that closed in 2019 after more than 70 years in business.
At the time, owner Phil Luparello said rising property taxes and an increase in other costs, combined with a shrinking customer base, led to the decision to close.
“The dry cleaning business is getting harder and harder, because it’s not like it used to be,” Luparelli told Block Club in 2019. “The people, they’re not dressed up like they used to.”
Supreme joins several other streetwear stores in the larger Wicker Park area, including RSVP Gallery, Round Two and Honoré.
Supreme’s Wicker Park location will be open 11 a.m.-7 p.m. Monday-Saturday and 12-6 p.m. Sundays.
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