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Divvy’s ‘StallFall’ Campaign Encourages Cycling In September

Month-long campaign to keep the summer party going will include pop-up events and giveaways like free ride vouchers, frisbees and ice cream.

Divvy riders on the Riverwalk this past spring.
Alisa Hauser/Block Club Chicago
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CHICAGO — Summer is not over yet. That’s the message behind Divvy bike share’s hashtag-driven #StallFall campaign, which kicked off on Friday.

To “keep the summer party going through September,” the StallFall festivities will include pop-up events at various bike stations, summer-themed giveaways, popsicles, frisbees and beach balls. And the goods will come out of the back of Divvy’s specialty trikes – not the blue vans.

Ridden by Divvy ambassadors, the trikes will pop by the Oak Street and North Avenue beaches, happy hours on Hubbard Street and circle laps around the Loop, among other spots.

Exactly when and where the trikes where be will be announced Divvy Bikes’ Twitter. Fans can follow along and post their own fall-stalling adventures using the hashtag #stallfall on social media.

Related: Here Are The Locations For Divvy’s 36 New Stations Across Chicago 

“Just because it’s time for back to school doesn’t mean the summer fun should stop,” said Michael Critzon, Divvy’s General Manager, in a statement. 

Divvy said in a news release that 2018 has been “an amazing year” for the service that launched in late June 2013 and has 6,000 bikes available for rent at 600 stations. A new Divvy App (the popular Transit app also still allows cyclists to find and rent the nearest Divvy) has been downloaded almost 100,000 times, officials said.

Divvy also improved its system this year by adding a $3 single ride option and increasing ride time for annual members from 30 to 45 minutes. 

Since the new pricing launched in February, nearly 300,000 Single Rides passes have been sold throughout Chicagoland, according to Divvy.

Divvy costs $99 for an annual membership and also offers a Divvy for Everyone subsidized membership program that charges $5 for the first year and gradually increases over four years until it maxes out at $75 a year.