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Jefferson Park, Portage Park, Norwood Park

Indelible Bliss Candle & Soap Co. Shop Owner Wants To Remind People About The Power Of Self Care

The owner of the new Portage Park shop plans to donate some of her products to nonprofits helping neighbors in need next year.

Taniesha Depluzer, owner of Indelible Bliss Candle & Soap Co. at 4342 1/2 N. Central Ave. poses for a photo inside her new shop on Dec. 28, 2022.
Ariel Parrella-Aureli/Block Club Chicago
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PORTAGE PARK — The smell of strawberries and apples fills a new Northwest Side soap and candle shop.

Taniesha Depluzer opened Indelible Bliss Candle & Soap Co., 4342 1/2 N. Central Ave., at the beginning of December to sell candles, soaps, reed diffusers, body oils, scrubs and other cosmetic wellness products made by her and Midwestern artisans.

“I love to cook. I love to create with my hands,” Depluzer said. “Anything that I can create that brings someone joy or bliss, happiness, that’s my tagline — sparking this one moment. I want to encourage people to not keep putting off self-care.”

Depluzer, who is from Jamaica and has lived in Chicago since 2018, has always enjoyed making self-care items at home for herself, family and friends. After having her third child in 2019, she explored the world of aromatherapy, looking for ways to relax, destress and find time for herself.

Depluzer made a few candles, gifted them to family — and that was it: Indelible Bliss Candle & Soap Co. was born, she said.

“It was at a time where everything just seemed chaotic in the world and I thought, ‘Ok, let’s do this,’ because it’s a way to destress at home and it’s something that I can share with family and friends that would help,” she said. “The demand started growing and people started ordering [via] word of mouth.”

Credit: Ariel Parrella-Aureli/Block Club Chicago
Indelible Bliss Candle & Soap Co. at 4342 1/2 N. Central Ave. sells candles, reed diffusers, soaps and body oils. The store opened at the beginning of December and is seen Dec. 28, 2022.

Depluzer has a background in marketing and sales, and she owned businesses in the events and modeling industries, so starting a new business was a welcome challenge, she said.

“All those experiences, I think, have helped me and equipped me to be determined and successful at whatever I put my hands on,” she said. “[But] it was like a process of going through a fiery fountain — you learn so much about yourself in the process, and it eventually manifests itself in whatever it is today.”

Depluzer, 43, created an online store in 2020, began selling on Etsy and sold her items at pop-ups and festivals around the city. With interest and demand increasing, she realized the next step was a physical store to offer events, workshops for candlemaking and to have her own workspace, she said.

The location, which sat vacant for a few months after it was a COVID-19 pop-up testing site, is close to Depluzer’s Jefferson Park home.

The shop sells the owner’s handmade items and three candle lines: the Positive Vybz Line, meant to provide tranquility with 10 scents labeled with positive phrases; the Seasonal Line, a mix of floral, citric and woody scents; and the Luxury Vessels line, which features all of the candle scents in fancy containers that can be reused and repurposed, Depluzer said.

There is also an artisan corner that sits toward the back of the store with soaps, room sprays and therapeutic oils by artisans Depluzer met through festivals and pop-ups, she said.

Credit: Ariel Parrella-Aureli/Block Club Chicago
Indelible Bliss Candle & Soap Co. at 4342 1/2 N. Central Ave. features an artisan corner with handmade products. The store opened at the beginning of December and is seen Dec. 28, 2022.

Indelible Bliss Candle & Soap Co.’s permanent home represents a new chapter for Depluzer’s business. The risk of opening it — during inflation and a possible recession — has been worth it, she said.

“If you don’t take the risk, you’ll never know what’s on the other side,” Depluzer said. “And for me, I do not consider any experience to be a downer. I consider it that it’s either you’re going to learn something in the process, or you’re going to be successful.”

In the month that Indelible Bliss Candle & Soap Co. has been open, the Northwest Side community has responded well, Depluzer said. She hopes to partner with nearby business owners for events, cross-promote items and teach skills to the community, she said.

Credit: Ariel Parrella-Aureli/Block Club Chicago
Indelible Bliss Candle & Soap Co. at 4342 1/2 N. Central Ave. sells candles, reed diffusers, soaps and body oils. The store opened at the beginning of December and is seen Dec. 28, 2022.

In the new year, Depluzer plans to donate some products, like apple and chai body butter, to nonprofits helping neighbors in need.

Depluzer’s goal is simple: to bring positive vibes to anyone with her items and workshops and to remind people to put themselves first. Many of her candles are named after uplifting messages and use calming ingredients like cinnamon and eucalyptus.

“Just find little ways to take care of yourself and do something for yourself,” Depluzer said. “That brings me joy, to be able to impart knowledge, to be able to share information, to be able to create something that someone can say, ‘I love this, I use it and this is what it did for me.’ … That brings me joy.”

Bliss Candle & Soap Co. is open 11 a.m.-7 p.m. Monday-Friday and 12 p.m.-7 p.m. Saturday.

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