HERMOSA — A Día de los Muertos celebration is slated to take over a Hermosa thoroughfare next week.
Hermosa Noche de Calaveras is 3-8 p.m. Nov. 2. The inaugural event will bring performances, altars known as ofrendas and family-friendly activities such as sugar skull decorating to Armitage Avenue between Pulaski Road and Kostner Avenue.
Eventgoers can expect “free goodies,” along with restaurant specials from local eateries, according to the event page.
Palenque LSNA, formerly known as Logan Square Neighborhood Association, is organizing the event to highlight Hermosa’s rich Latino culture and the many Latino-owned businesses along Armitage Avenue, said Norma Rios-Sierra, the organization’s cultural events manager.
Activities will be stationed near local businesses to encourage people to patronize those mom-and-pop shops during and after the event, Rios-Sierra said.
“We know gentrification is coming. We know it’s going to be moving west. And we really want to help our businesses stay there for the long haul and withstand what’s coming,” Rios-Sierra said. “This is a beautiful opportunity to have a great time with your family and really support these local businesses in any way that we can.”
Día de los Muertos is an annual tradition celebrated Oct. 31-Nov. 2 across Mexico and the United States to remember loved ones who have died. The days coincide with All Saints’ Day and All Souls’ Day on the Roman Catholic calendar, but the holiday is rooted in ancient Aztec traditions.
On top of the Hermosa event, Palenque LSNA is hosting a Día de los Muertos drag show this weekend at Logan Square arts space Comfort Station, 2579 N. Milwaukee Ave.
Viva la Vida is 3-8 p.m. Sunday on the Comfort Station’s public lawn. The show, hosted by Cindy Nero, will feature a lineup of Latine/a/o drag performers, including Bennie Boy, Reynosa and Sangria Whine.
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