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@aplasticplant, A Popular Anonymous Instagram Account, Hosting Fulton Market Pop-Up Shop This Weekend

The anonymous creator's first pop-up event will take place Saturday and Sunday at Fulton Market luxury retailer SVRN. Don't bank on finally meeting "Plant" in person, though.

SVRN, a luxury retailer in the West Loop, is hosting a pop up this weekend for a popular archive Instagram page titled @aplasticplant.
SVRN
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FULTON MARKET — A popular anonymous Instagram archive page is hosting its first pop-up event in Chicago this weekend.

The pop-up is 11 a.m.-7 p.m. Saturday and 11 a.m.-5 p.m. Sunday at luxury retailer SVRN, 171 N. Aberdeen St.

@aplasticplant has amassed more than 300,000 followers in the past three years with posts focusing on fashion, art, celebrities, design and culture while blending contemporary culture and flashbacks in the archived content it shares, according to a news release.

The profile is also well known for its motto — “When you feel useless, just remember you breathe out carbon dioxide for plants” — as a positive reminder to keep living.

Although the account has released special merchandise in the past, it has never had an in-person shopping experience.

“I can’t believe I am making this post, but dreams really do come true. One week from today we are having a pop-up for the first time ever, and of course it had to be in Chicago since i am from here,” the creator wrote in a post Saturday.

The pop-up will include an outdoor flower installation “reminiscent of a Parisian street flower shop,” according to a news release. Dry and living flowers will decorate the inside of SVRN, which recently completed a $1 million renovation.

Guests will be able to shop the exclusive @aplasticplant collection before it goes live on the creator’s online shop, along with with a SVRN x @aplasticplant collaborative T-shirt and tote bag.

“The text on the collaborative shirt and tote reads, ‘Keep breathing, the plants need it,’ alluding to the fact that everyone’s presence is precious, and that no matter what, you occupying space helps the world grow,” said Alaïa Kleiner, head of womenswear and director of special projects for SVRN.

There will be a space inside the store where guests can write “positive affirmation notes” similar to the ones in the creator’s Instagram captions that will be strung up for others to read.

Flower bouquets will also be for sale, with all proceeds being donated to Mental Health America.

If fans of the page are expecting a reveal of the anonymous creator, they will have to keep wishing. In a March interview with HypeBeast, the creator said he doesn’t think he’ll ever reveal his identity.

“‘Plant,’ as his followers lovingly call the page’s curator, will not be at the pop-up itself due to his desire to remain anonymous. We did however work closely with Plant to curate this experience for his community and ours,” said Yusra Shah, director of publishing for SVRN.

The SVRN team worked very closely with “Plant” to make sure his first pop-up would be “perfect,” Shah said.

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