LOGAN SQUARE — A quantum transformation and yoga studio that sells beauty products and clothing is opening in Logan Square this weekend.
Friends Liraz Drillman and Roma Simkute are behind the studio at 2955 W. Lyndale St. The two are hosting a grand opening party from noon-5 p.m. Saturday with a DJ, raffles, tarot readings and snacks and drinks.
“We just want to create a community where everyone is happy. This is a place where we can all be kind to each other. It’s been hard for everyone, especially” during the pandemic, Drillman said.
The studio is a combination of Drillman’s and Simkute’s passions. Drillman is a makeup artist who has worked in the skincare and beauty industry for nearly 20 years, while Simkute is a quantum transformation coach with a background in personal training. Simkute also ran a women’s boutique for several years, with one location at Old Orchard Mall.
Quantum transformation coaching helps people “recognize their subconscious narratives, the stories or the rules [they] accumulated growing up,” and then gives them the tools to overcome those obstacles, Simkute said.
With the studio, the two are hoping to help other people get control of their lives and heal their “mind, body and soul,” whether that’s through a quantum transformation session or picking up some skincare products — “anything that makes you feel good,” Drillman said.
The business is a product of the pandemic. Drillman worked for a local skincare brand for more than a decade, but the company shut down just a couple of months before the pandemic. During the shutdowns, Drillman struggled financially and emotionally and sunk into a depression, she said.
“The lack of human connection, the struggles with finances while you can’t see the people you love. You can’t go to the restaurants, hang out with people you love. That’s what brought me to a true breakdown,” she said.
Things turned around for Drillman after she reconnected with Simkute, who had been her personal trainer years ago. Simkute needed a place to live, so Drillman let her rent one of the floors of her Logan Square home. Drillman took over the studio next door and moved into the apartment upstairs, with the hope of eventually opening a business there.
Simkute and Drillman become close friends. In the process, Simkute gave quantum transformation sessions, and Drillman’s mental health drastically improved.
Around that time, Drillman noticed just about everyone else she encountered seemed to be struggling emotionally, which is when the idea for the studio was born.
“I was sitting at the store and people were coming in, and almost every person I talked to was depressed or had severe anxiety, or had severe stress,” Drillman said. “I actually went to [Simkute] and asked her if she wanted to [start a business] and see what happens. People need healing, even people who say they don’t are just not aware of it or haven’t accepted it yet.”
The studio is called QLL Center & Beautique. QLL stands for “Quantum Living Lifestyle.” At the studio, Simkute will run quantum transformation, yoga and meditation classes and seminars with Drillman’s help, and Drillman will sell an array of skincare and beauty products, antiques, clothing sourced from as far away as Israel, where she’s originally from, and locally-made crafts and art.
Some products and crafts will be up for sale at Saturday’s grand opening party.
Before QLL Center & Beautique House, the Lyndale Street storefront was home to an artist’s photography and art studio for about a decade. Drillman said the artist moved out after her husband passed away.
With their studio, Drillman and Simkute said they hopes to carry on the legacy of the corner storefront as a welcoming and creative hub.
“Come in and try something new that might open up a different possibility you never saw before, see yourself through a new lens,” Simkute said.
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