LINCOLN SQUARE — Smoke shop Canna Bella Lux is hosting a mixer that includes a screening of “Selena” this month, an event aimed at uplifting Latina women in the cannabis industry.
“The 4/20 mixer in April was more about having fun and changing the perception of the holiday,” Woodman said. “But this new event is really about highlighting a need in the community. Women are one of the fast growing consumers of cannabis but there is still a stigma around it among older relatives, especially in Hispanic culture.”
Woodman’s hope is that the mixer helps bring together women of color who she said deserve to be represented and valued within the cannabis industry while helping to change people’s perception of cannabis.
“I actually went to a dispensary with my grandma for the first time recently and it was an interesting experience, showing her that it’s not something scary,” said Abigale Waskins, Dispensary 33’s head of marketing. “Opening the conversation more and having different generations and cultures to see that it’s cool while also supporting women, supporting local, follows our values and who we like to support. So it was a no brainer to participate in this event.”
The first hour of the event will be at the Davis’ Carbon Arc bar where guests will be able to meet and chat with Woodman, Familia de Flores founder Amanda Cruz, and Illinois Women in Cannabis executive director Amor Montes de Oca.
Woodman is both Italian and Puerto Rican and said she chose to screen 1997’s “Selena” staring Jennifer Lopez because the film about Selena Quintanilla-Pérez’s life is a touchstone for so many people, especially Latina women navigating their Hispanic heritage while growing up in American culture.
“Selena’s life story really connects with me because she was a Hispanic woman figuring out her identity and breaking barriers,” Woodman said. “A lot of people don’t realize I’m Latina because I’m white passing. But it’s important to me for people to know I’m proud of my Puerto Rican heritage.
“And her story really resonates with me because growing up I also had to figure out my identity.”
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