THE LOOP — A prominent Chicago streetwear designer and the co-owner of Fat Tiger Workshop teamed up with 7-Eleven to launch a pop-up line of clothing inspired by the convenience store.
Chicago native Joe Robinson — better known as Joe Freshgoods — partnered with 7-Eleven on a streetwear collection dubbed “Brainfreeze SZN,” which will drop at 7:11 p.m. Thursday online only. To celebrate the collaboration, the 7-Eleven store at 35 E. Wacker Dr. has been decorated with Freshgoods artwork.
A second wave of clothing will be sold again in two weeks, at 7:11 p.m. on May 27. Time-Out first reported the news of the pop-up.
Freshgoods co-owns Fat Tiger Workshop in River West, 836 N. Milwaukee Ave. He has partnered with AT&T, McDonalds, the Chicago Bears and New Balance, and his collections have been featured in Vogue, GQ and Complex.
The 7-Eleven collection will incorporate the store’s famous orange, red and green colors. In a press release, Freshgoods said the collaboration was inspired by childhood trips to the convenience store.
“Growing up in Chicago, I would always hit up the local 7‑Eleven on Division and Lockwood to grab a Slurpee drink or a snack and just hang out with friends,” he said. “While that store is now closed, the brand reminds me of being young and free, so I had a lot of fun coming up with these designs in the iconic orange, green and red colors that 7‑Eleven fans and skaters alike are going to love.”
All items will be sold exclusively on Freshgoods’ site – joefreshgoods.com. Prices will range from $10 to $90.
Learn more about the collaboration here.
Fat Tiger’s hours of operation are noon-7 p.m. Monday-Thursday, noon-8 p.m. Friday-Saturday and noon-5 p.m. Sunday. Learn more about the workshop online.
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