LINCOLN PARK — The Lincoln Park Zoo is celebrating Earth Day by rolling out limited edition artwork that raises money to help endangered species.
The zoo, 2001 N. Clark St., is selling passes featuring artwork of endangered species housed at the facility. They include facts about the species and threats they face, as well as ways people can take action to save them.
The price of each card correlates to how endangered the featured species is, so the animals that need more resources to be saved will have more expensive passes, according to a zoo news release. Proceeds from their sales will toward the zoo’s conservation efforts.
The animals depicted on the zoo passes:
- Polar bear for $9.50 (vulnerable).
- African penguin for $15 (endangered).
- Eastern black rhinoceros for $30 (critically endangered).
- Western lowland gorilla for $33 (critically endangered).
- Jamaican iguana for $42 (critically endangered).
That campaign, dubbed The Price of Extinction, was led by creative advertising agency Energy BBDO, who did the work pro bono to help the zoo raise awareness for its more than 30 endangered species.
Jake Wittich is a Report for America corps member covering Lakeview, Lincoln Park and LGBTQ communities across the city for Block Club Chicago.
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