WEST TOWN — A one-stop shop for self-care goods and personalized skin care advice is now open in West Town.
The Sunday Standard, an independently-owned clean beauty company, opened last week at 1821 W. Chicago Ave. as a pop-up in the West Town Chamber of Commerce’s rotating storefront.
Owner Emma Zwissler has manufactured her line of cleansing balms, masks and oils since 2018. This year, the Humboldt Park resident decided to grow her business by opening her first brick-and-mortar store.
The in-person shopping experience allows her to connect more with her customers and give personalized skin care tips — there’s even a bathroom where guests can test products before buying them, Zwissler said.
“It seems like there are so many people ready to get back out into the world,” she said. “I think people are excited about shopping small.”
Clean beauty can be “intimidating,” and the self-care world is often represented as “exclusive” to wealthy, white people, Zwissler said. She hopes to change that.
“I love meeting people in the community,” she said. “I miss interacting with other humans.”
Zwissler is the second tenant to sign a lease in the 550-square-foot pop-up storefront opened by the West Town Chamber of Commerce, following NICZKA, a woman-owned fashion manufacturer.
Zwissler began her “clean beauty journey” a few years ago while fighting persistent hormonal acne. She was ultimately diagnosed with a hormonal disorder, which prompted her to research how endocrine disrupters, such as parabens, are found on so many store shelves.
While working for the corporate arm of Kohl’s, Zwissler learned more about e-commerce and created her own company as a side gig. In 2018, she took The Sunday Standard full-time.
The name of the company is based on the idea of turning the “self-care Sunday” idea into a daily routine. Self-care is not about buying expensive items, Zwissler said, but about taking time every day to shut out the world and focus on one’s self.
“It’s about stopping everything else around you and taking a break,” she said. “Checking in and making sure you’re OK. … Having small, every day luxuries that are part of your routine.”
With a diploma in Organic Skincare Formulation from Formula Botanica, Zwissler designs her own product recipes with the goal of protecting the skin barrier.
Her facial cleansing balm becomes liquified once applied to the skin. Daytime and nighttime facial oils, meant to be applied as the final layer of skin care, include plant oils.
She also recently added a body scrub to her line, which is made from sugar and fig seed.
In addition to carrying her own line of products crafted in Chicago, Zwissler sells products from other independent and/or women- or diverse-owned businesses.
For example, there’s shampoos, nail polish, body care, deodorant and hand sanitizers. Every company and every product has been researched and vetted by Zwissler.
Zwissler’s lease ends April 28, and she hopes to find a long-term home in the West Town or Humboldt Park areas.
Until then, The Sunday Standard’s hours of operation are noon-6 p.m. Wednesday-Friday and 11 a.m.-6 p.m. Saturday-Sunday.
The West Town Chamber’s pop-up accepts lease applications on an ongoing basis. Learn more about the project and apply online.
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