CHICAGO — Nonstop holiday music is returning to Chicago radio this Friday.
Radio station 93.9 LITE FM will begin playing holiday music — and only holiday music — starting 4 p.m. Friday, Mick Lee, program director and afternoon host, wrote on Twitter. The news was first reported by Robert Feder.
The Friday kickoff means the music will start a full 49 days before Christmas and 35 days before Hanukkah. The station typically plays all-holiday music through December.
“The tradition has proved to be a fan favorite and a ratings bonanza every year without fail for the iHeartMedia adult contemporary station,” Feder wrote.
It’ll be the 20th year the station has switched to playing Christmas and other holiday music station for the holidays, 93.9 wrote on Twitter. The station asked fans to weigh in on what song it should play first this year.
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