CHICAGO — It’s not even Halloween yet — but 93.9 LITE FM is already hearing jingle bells.
The radio station, famous for playing non-stop holiday music in the leadup to Christmas, is asking Chicagoans to guess when it will start up this year’s music. The person who guesses the exact date and time the music starts will get $1,000, according to a flier.
The news was first reported by media columnist Robert Feder.
Mick Lee, program director and afternoon host for 93.9, said in an Oct. 7 tweet that there are less than 40 days until the music starts.
The holiday music started 4 p.m. Nov. 5 in 2019. The earliest the station has launched its 24/7 Christmas music was Nov. 2 in 2006 and 2007, Feder noted.