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WICKER PARK — Yeti — the Texas-based high-end cooler and camping gear company — has finally replaced the Double Door music venue.
Yeti opened Friday at 1572 N. Milwaukee Ave. The Wicker Park shop is the company’s second U.S. flagship store, after a store opening in Charleston, S.C.
Yeti offered a series of activities over the weekend to celebrate its opening, and like its previous tenant, Yeti is accessible through doors on both Milwaukee and Damen avenues.
The Damen Avenue entrance includes the check-out counter, as well as a neon flashing sign that can be seen from inside The Blue Line and La Colombe, businesses across the street.
The central part of the store includes a wide selection of Yeti products, as well as a mini stage, television screen and chairs.
When customers enter from the Milwaukee side, they will pass a bar with rotating local drafts, as well as two murals painted by local artist Kate Lewis. In each mural, Lewis depicted scenes from Wicker Park and Bucktown.
The store also includes a large, rectangular marquee, which will show a rotating schedule of community events.
Doug Schmidt, the director of retail operations for Yeti, has said Wicker Park is a perfect fit for the company’s “character-rich” story, which began in 2006 when two brothers decided to create their own outdoor gear that would meet their standards.
“Wicker Park is a natural fit for the brand,” he said.
Yeti plans to offer community events inside the store. Those could include camping lessons and acoustic concerts, Schmidt said.
"When this happens anywhere — whether it's here on the Southeast Side, whether it's in Austin, Englewood, whether it's in Highland Park or Uvalde or Buffalo or Philadelphia last night — we all have to feel this as Americans."