WICKER PARK — After several months in Wicker Park, The Silver Room pop-up store will close at the end of next month, owner Eric Williams confirmed on Tuesday.
Williams, the owner of the beloved South Side boutique, said he’s closing the shop on Oct. 1 so that he can fully focus his efforts on the store’s Hyde Park location, 1506 E. 53rd St.
Beginning this Friday, everything in the store will be 20 percent off.
“It was only meant to be for one month,” he said, of the pop-up. “It was nice to reconnect with old customers [and meet] lots of new folks in the neighborhood who had never heard of the store.”
Williams opened a holiday pop-up at 1302 N. Milwaukee Ave. in December of last year. ‘
While he originally planned to close the shop on Dec. 31, the store remained open in Wicker Park for several months.
Williams originally opened The Silver Room in Wicker Park in 1997. He closed the the shop at 1442 N. Milwaukee Ave. in the spring of 2015.
Sales were better in Hyde Park than in Wicker Park, Williams said. And his annual block party in Hyde Park is a packed and beloved new tradition.
This year’s pop-up allowed Williams to introduce the store to those who hadn’t heard of it before, he said.
He hopes they’ll continue to shop at The Silver Room.
“Hyde Park is not that far,” he said. “[In Chicago], we think things are so far away, and they’re not. Hopefully these people will come down to Hyde Park now.”
The 5,000-square-foot storefront in Wicker Park was formerly occupied by The Ark thrift store.
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