LOGAN SQUARE — Logan Square Social, a food truck and live music festival that has taken over Humboldt Boulevard for one weekend every August since 2016, isn’t happening this year, according to organizer Kara Salgado.
Salgado said they weren’t able to line up enough big sponsors to support it. She said she has known since March that this year’s festival was a no-go.
“We are hoping to get enough sponsors on board in order to bring it back again in 2020,” Salgado said in an email.
The first two years of the festival were all about food trucks. Held along Humboldt Boulevard between Armitage Avenue and The 606’s Bloomingdale Trail, the fest featured about 25 trucks both years. But last year Salgado shifted the fest’s focus and brought in fewer food trucks and more live music. She changed the name from Logan Square Food Truck Social to Logan Square Social.
Salgado said the move was in response to neighbors, who had “especially embraced” the live music. She also said there were too many trucks at the first two festivals.
“We want the food vendors to do well, and we maybe had a few too many last year,” Salgado said in 2018.
Some neighbors were under the impression this year’s fest was happening because it was listed on some online calendars and on Facebook. Previous festivals were held in late August.
But Salgado said it was listed “incorrectly repeating the same weekend as last year even though we never sent out a press release nor listed it officially anywhere this year.”
It’s unclear if the festival will be back in 2020, she said. It all depends on whether they can secure the sponsors needed to support it.
“We need to partner with sponsors early on in the process in order to create the budget needed to cover enough of the production costs,” Salgado said.
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