CHICAGO — The CTA is introducing a new button designed to help pregnant riders get a seat on trains and buses.
Pregnant riders will be given the buttons, which will be wearable, according to a CTA representative. When used, the buttons will signal the rider needs a place to sit so, if no seats are open, other riders can offer their own.
The CTA is still finalizing when it will launch and hand out the buttons.
The button idea was first brought to the CTA six years ago by mom Erin Fowler, according to the Sun-Times. At the time, Fowler was taking the Red Line downtown from her Buena Park home for work every day.
She was inspired by “Baby on Board” buttons she saw the pregnant moms sporting on the subway in London.
While the CTA already uses courtesy ads to encourage riders to offer seats to pregnant women, Fowler told the Sun-Times it’s not enough. Riders are often too busy to notice or don’t seem to care, she told the the newspaper.
This isn’t the first time the CTA has taken a proactive approach to shaming less-than-courteous riders.
In 2015, a CTA “courtesy campaign” targeted selfish riders who eat on trains and buses, loud cell phone-talkers, litterbugs and wannabe train DJs.