LOGAN SQUARE — Gray skies didn’t stop locals from stopping into The Freeze on Wednesday to get their first soft-serve cones of the season.
The Freeze, formerly known as Tastee Freez, opened for the season Tuesday after months of hibernation.
Typically, the ice cream/fast food joint at 2815 W. Armitage Ave. opens for the season in early March, but this year the opening got pushed back due to inclement weather, according to employee Araceli Rangel.
This year, patrons can expect some new Freezie (think Blizzard) flavors including Twix and chocolate truffle. Pistachio soft-serve ice cream will be available sometime in the next few weeks, Rangel said.
Also new this year: The Freeze has different hours. It’s closed on Mondays and open 2 p.m. – 10 p.m. Tuesday – Sunday.
Founded in 1950, The Freeze is the neighborhood’s go-to spot for soft-serve ice cream and no-frills fast food. During warm months, it’s crawling with families, young folks and everyone in between.
The Reader eloquently described The Freeze as a “precious reminder of what neighborhoods are really for,” especially “as Logan Square gentrifies and condos blossom around the restaurant.”
Oh, and owner Tony Zarcone previously told DNAinfo the name change wasn’t his idea. He said all of the locations were forced to change their names because the company’s original owner passed away and decided to retire the name.